
Simplify brand
Challenge

Will a streamlined postgrad brand strengthen The University of Newcastle?

Solution
Recommendation to centralise postgrad brand, GradSchool, within the UoN’s master brand.
One brand.
A streamlined brand architecture to focus in an increasingly competitive educational category.
Informed by stakeholder workshops and an online survey with 1,500 respondents, this became input into a significant change program at the University of Newcastle.
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