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Long & Co

University of Newcastle

Simplify brand
architecture.

Challenge

Will a streamlined postgrad brand strengthen The University of Newcastle?

Solution

Recommendation to centralise postgrad brand, GradSchool, within the UoN’s master brand.

 

 

One brand.

A streamlined brand architecture to focus in an increasingly competitive educational category.

Informed by stakeholder workshops and an online survey with 1,500 respondents, this became input into a significant change program at the University of Newcastle.

 

 

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Cat Long, Director Long & Co Marketing Newcastle