Challenge
A revitalised Newcastle train station. Photo by Hunt & Gather.
How to attract the right long-term tenant to one of Newcastle CBD’s most significant land parcels?
Solution
A new approach to develop the marketing strategy.
2020: A place for people and commerce.
The Hunter & Central Coast Development Corporation are developing a marketing strategy to find a future long-term tenant for Newcastle train station.
They wanted a new take on what had traditionally been a collaboration with commercial real estate agents. Long & Co provided input into concept and strategic approach.
A global search is now underway for the right partner to set up Newcastle Station for people and commerce.
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