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Long & Co

Hunter & Central Coast Development Corporation

Newcastle Station


A revitalised Newcastle train station. Photo by Hunt & Gather.

How to attract the right long-term tenant to one of Newcastle CBD’s most significant land parcels?


A new approach to develop the marketing strategy.



2020: A place for people and commerce.

The Hunter & Central Coast Development Corporation are developing a marketing strategy to find a future long-term tenant for Newcastle train station.

They wanted a new take on what had traditionally been a collaboration with commercial real estate agents. Long & Co provided input into concept and strategic approach.

A global search is now underway for the right partner to set up Newcastle Station for people and commerce.



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Cat Long, Director Long & Co Marketing Newcastle