Strategy in a time of COVID
If AstraZeneca doesn’t have a brand and marketing problem, who does?
Your Corona Strategy
If you have been wondering whether brand, marketing or advertising really works, wonder no longer. With all the negative messages peddled by the media and our health experts, AstraZeneca’s chances are experiencing massive set backs here in Australia.
But what does this mean for your business? It means you should be marketing. Because marketing works. Especially if we do it in the right way.
Your 3 step strategy
- Who is your customer? And who is not?
- How will you win? Vision, purpose, goals, tactics.
- What are your priority tactics and how will you execute them in a way that sets you apart?
Now that you have your strategy sorted, let’s do some marketing and then add some advertising to amplify our pitch.
Marketing is what we build: a new product, website or experience. Advertising is the channel mix we use to get the message out there.
We want our prospects to encounter us. Once, twice, three times. As they do, we aim to cultivate a narrative that helps people think of us in a certain way. And persuades them to act.
Your time is now
What do you want your customers to think about your business when COVID is over? This is the perfect time to shape it.
And COVID will lift. If it is one thing we can count on, it’s that people will return to being people. It’s taken us millions of years to become this way. And it will take millions of years to change us.
We will leave our masks at home, give our hands a quick wash and rush into a big hug.
If you would like to talk about shaping your business for what is coming next, let’s have a Zoom coffee.
About Long & Co
Long & Co is a small agency alternative to the big guys. We have a network of amazing talent across Sydney, Newcastle and Byron Bay. We love building brands and expanding businesses.
Curious to learn more? Get In Touch With Long & Co