We’re talking with Neil Slater, restauranteur and business leader recounting how he determined, via his own market research, whether his vision for Scratchley’s could come true. Thirty years later, and Scratchley’s is an iconic Newcastle destination for waterfront dining.
Long & Co Publication
Our favourite insights, learnings and advice. We hope you enjoy!
“Sales fixes everything”. We are in Brian McGuigan’s winter garden at Hermitage Road, Pokolbin. One of the world’s leading winemakers, multi-millionaire business men, fathers and forces of nature sits across from me.
He builds brands for a living and boy has he built one in the gin market. Four Pillars Gin is Australia’s fastest growing Gin brand. After just 5 years in the market, they are the number two selling gin brand after Hendrick’s.
To stay ahead of the latest brand and marketing trends, Long & Co travelled to Boston in September to attend Inbound 2018. Here are 3 key insights we believe will be relevant to you as a business owner or leader.
Have you ever considered attending Inbound? We’ve also put together some tips to help make your trip seamless.
We’ve collected our favourite insights from New York, Sydney and Stockholm throughout 2018.
We know that content marketing is a non-negotiable branding tool in the modern era where consumers value advice over advertising. But recent studies have shown that a fractional 5% of branded content garners 90% of total consumer engagement.
Are you in business and use marketing to grow and build relationships with nyour customers? This is for you. Long & Co attended Australia’s premier nmarketing event Mumbrella 360 last week. These are the key insights from nglobal and national thought leaders: