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Long & Co
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Long & Co Publication

Our favourite insights, learnings and advice. We hope you enjoy!

Long & Co Newcastle Marketing
Cathrine Long, Director of Long & Co
Read this article 2nd September 2018

Fasten seatbelts for a bumpy ride

It’s been a hell of a few weeks. Looking back, the warning signs were there in May but it took us to August to fully realise them. If you’re a business owner; this one is for you.

Read this article 27th June 2018

The future of content marketing in a content saturated era

We know that content marketing is a non-negotiable branding tool in the modern era where consumers value advice over advertising. But recent studies have shown that a fractional 5% of branded content garners 90% of total consumer engagement.

Long & Co Attends Mumbrella 360, 2018
Read this article 22nd June 2018

Marketing Outlook 2018-2022 & How It Will Impact Your Business

Are you in business and use marketing to grow and build relationships with nyour customers? This is for you. Long & Co attended Australia’s premier nmarketing event Mumbrella 360 last week. These are the key insights from nglobal and national thought leaders:

Brianna Weir, Long & Co Marketing Intern
Read this article 1st June 2018

Take a leap: Open Yourself Up to New Opportunities

It feels like my brain is brimming with more intellect than I have ever had. I’ll be honest, I never thought I would learn so much in a couple of weeks, but I feel during my internship with Long & Co, I have grown not just in knowledge but as a person.

Long & Co talks social media marketing
Read this article 25th May 2018

Snapchat, Instagram, Facebook: Where Does Your Audience Live?

Have you noticed that the Gen Z’s of the world switch from one social media platform to the next at a lightning fast pace? Find out where to spend your social media budget to get the highest return non investment.

Mark Hughes, Surfest, Got Your Back Sista, Funda and Long & Co
Read this article 11th May 2018

It’s not what you know…

We had the privilege of spending some time with some pretty prominent nNovocastrians this month and this reconfirmed what we all kinda know – it’s nnot what you know but who you know. Here’s what happened:

Cathrine Long and Lauren McNeil, Long & Co social media marketing
Read this article 27th April 2018

Changes to Facebook and Instagram- How Will They Impact Your Social Media Marketing?

Did you hear that Facebook recently changed their algorithm (once again)? Find out what changes have nbeen made to Facebook and Instagram and how they will affect your social media presence.

Long & Co Internship Insights
Read this article 20th April 2018

Internship Insights: Leave Expectations At The Door

Imagine the first thing you would expect to learn on a Marketing nInternship. Now, whatever you had in mind- scrap it.

Long & Co, Brand and Marketing
Read this article 22nd January 2018

2018 Marketing insights from Long & Co – Part 2

We have gathered our top 10 trends in marketing in 2018 and are sharing this across a 2-part series. This is part 2 and final piece; read about our thoughts on Twitter, Instagram and the rise and rise of online shopping.