Long & Co Publication

Summer just got interesting! Be the first to access business and strategy insights with; Matt Jones, Four Pillar Gin, Karen Lawson, Tech CEO, Brian McGuigan, Founder of McGuigan Wines and more.
We hope you enjoy!

To stay ahead of the latest brand and marketing trends, Long & Co travelled to Boston in September to attend Inbound 2018. Here are 3 key insights we believe will be relevant to you as a business owner or leader.
Have you ever considered attending Inbound? We’ve also put together some tips to help make your trip seamless.

We’ve collected our favourite insights from New York, Sydney and Stockholm throughout 2018.

It’s been a hell of a few weeks. Looking back, the warning signs were there in May but it took us to August to fully realise them. If you’re a business owner; this one is for you.

We know that content marketing is a non-negotiable branding tool in the modern era where consumers value advice over advertising. But recent studies have shown that a fractional 5% of branded content garners 90% of total consumer engagement.

Are you in business and use marketing to grow and build relationships with nyour customers? This is for you. Long & Co attended Australia’s premier nmarketing event Mumbrella 360 last week. These are the key insights from nglobal and national thought leaders:

It feels like my brain is brimming with more intellect than I have ever had. I’ll be honest, I never thought I would learn so much in a couple of weeks, but I feel during my internship with Long & Co, I have grown not just in knowledge but as a person.

Have you noticed that the Gen Z’s of the world switch from one social media platform to the next at a lightning fast pace? Find out where to spend your social media budget to get the highest return non investment.

We had the privilege of spending some time with some pretty prominent nNovocastrians this month and this reconfirmed what we all kinda know – it’s nnot what you know but who you know. Here’s what happened: