3 insights we’d like to share with you from our week. Some of this really surprised us!

1) People need up to 13 contact points before they convert

According to research it takes between 7 and 13 touch points for a lead to convert to a sale. Content marketing can help you create touch points along the way. A recent Hubspot study found that companies who blog regularly get up to 4 times as many leads come in compared to those who don’t. Once the leads are in, it is a matter of following up and closing. Keep up the good work!

2) Social media: Less is more!

Back in the day (last year) frequent posting on Facebook would improve your reach. These days Facebook is rewarding quality over quantity, according to this recent Buffer podcast.

The punch line: Quality content improves engagement. Engagement gets rewarded by Facebook’s algorithm by giving your post increased reach.

3) A small yoghurt business grew to $2 billion by focusing on branding

This is the story all small businesses with a big appetite for growth should take inspiration from. Hamdi Ulukaya bought a disused Kraft plant in New York state and launched his line of Greek yoghurts in 2007. Today he is worth billions. Read how here.

Chobani has become the highest-selling yoghurt brand in America, with sales of more than $1 billion a year

Chobani has become the highest-selling yoghurt brand in America, with sales of more than $1 billion a year

About Long & Co

Long & Co is a small brand and digital alternative to a big agency. We offer everything an agency does, without the overhead. We have a network of talent across Sydney, Newcastle and Byron Bay. We think and we do.

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We partner with our clients, by starting with strategy and then skilfully implementing.