Created with Sketch.
Long & Co
Created with Sketch.

Long & Co Publication

Our favourite insights, learnings and advice. We hope you enjoy!

Long & Co Newcastle Marketing
Read this article 15th August 2019

Strategy for Emerging Business Peeps

Our marketing associate dives deep into our recent strategy report to deliver her top insights.

Growth strategy
Read this article 6th May 2019

How to win customers

It was so much fun, and a huge privilege, to speak at a recent event for business leaders in the Hunter Valley.

To share the stage with global winemaker, Brian McGuigan and Westpac, was an honour.

Check out some of what we talked about below.


Cathrine Long and Lauren McNeil
Read this article 17th August 2017

Long & Co, a Company of Value

The decision to hire Long & Co’s first employee was one that inspired excitement but also trepidation as I realised that before I looked externally for my hire, I had to do a thorough internal review.

Getting ready to have a ball at Newcastle Town Hall. Photo @HMRI.
Read this article 18th June 2017

The Fundraising Ball, is it Still Relevant?

We attended the HMRI Ball this weekend (before you say stop peacocking, read on). The event made me ponder the future of gala ball events. Are they still relevant?