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Long & Co
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Long & Co Publication

Our favourite insights, learnings and advice. We hope you enjoy!

Long & Co Newcastle Marketing
Giving Strategy Long & Co
Read this article 11th October 2020

A Giving Strategy for CSR

A lot of companies keep their CSR efforts hush-hush. There is a difference between tooting your own horn, and marketing your CSR.

Sydney Long & Co
Read this article 12th September 2020

City Brands

Do cities and places really need brand and marketing? I mean; famous places don’t need to become more visible to compete, do they? You can bet your bottom dollar they do.

Office Chair
Read this article 16th February 2020

Social media 2020

Social media, podcasts and experiences are all great tactics to grow your business in 2020. To help you stay ahead, we’ve collected some macro and micro trends to get you to where it’s at. Let’s start with the big picture.

Read this article 27th June 2018

The future of content marketing in a content saturated era

We know that content marketing is a non-negotiable branding tool in the modern era where consumers value advice over advertising. But recent studies have shown that a fractional 5% of branded content garners 90% of total consumer engagement.

Long & Co Attends Mumbrella 360, 2018
Read this article 22nd June 2018

Marketing Outlook 2018-2022 & How It Will Impact Your Business

Are you in business and use marketing to grow and build relationships with nyour customers? This is for you. Long & Co attended Australia’s premier nmarketing event Mumbrella 360 last week. These are the key insights from nglobal and national thought leaders:

Long & Co talks social media marketing
Read this article 25th May 2018

Snapchat, Instagram, Facebook: Where Does Your Audience Live?

Have you noticed that the Gen Z’s of the world switch from one social media platform to the next at a lightning fast pace? Find out where to spend your social media budget to get the highest return non investment.

Cathrine Long and Lauren McNeil, Long & Co social media marketing
Read this article 27th April 2018

Changes to Facebook and Instagram- How Will They Impact Your Social Media Marketing?

Did you hear that Facebook recently changed their algorithm (once again)? Find out what changes have nbeen made to Facebook and Instagram and how they will affect your social media presence.

Long & Co, Brand and Marketing
Read this article 22nd January 2018

2018 Marketing insights from Long & Co – Part 2

We have gathered our top 10 trends in marketing in 2018 and are sharing this across a 2-part series. This is part 2 and final piece; read about our thoughts on Twitter, Instagram and the rise and rise of online shopping.

Long & Co Office
Read this article 15th November 2017

Paid social- do you really need it?

A question you might ask as a business operator is; Should I focus more on my paid social or my organic social?; We believe you need the perfect balance of both.