Long & Co Publication

A lot of companies keep their CSR efforts hush-hush. There is a difference between tooting your own horn, and marketing your CSR.

Do cities and places really need brand and marketing? I mean; famous places don’t need to become more visible to compete, do they? You can bet your bottom dollar they do.

Social media, podcasts and experiences are all great tactics to grow your business in 2020. To help you stay ahead, we’ve collected some macro and micro trends to get you to where it’s at. Let’s start with the big picture.

We know that content marketing is a non-negotiable branding tool in the modern era where consumers value advice over advertising. But recent studies have shown that a fractional 5% of branded content garners 90% of total consumer engagement.

Are you in business and use marketing to grow and build relationships with nyour customers? This is for you. Long & Co attended Australia’s premier nmarketing event Mumbrella 360 last week. These are the key insights from nglobal and national thought leaders:

Have you noticed that the Gen Z’s of the world switch from one social media platform to the next at a lightning fast pace? Find out where to spend your social media budget to get the highest return non investment.

Did you hear that Facebook recently changed their algorithm (once again)? Find out what changes have nbeen made to Facebook and Instagram and how they will affect your social media presence.

We have gathered our top 10 trends in marketing in 2018 and are sharing this across a 2-part series. This is part 2 and final piece; read about our thoughts on Twitter, Instagram and the rise and rise of online shopping.

A question you might ask as a business operator is; Should I focus more on my paid social or my organic social?; We believe you need the perfect balance of both.