We know that content marketing is a non-negotiable branding tool in the modern era where consumers value advice over advertising. But recent studies have shown that a fractional 5% of branded content garners 90% of total consumer engagement.
Long & Co Publication
Our favourite insights, learnings and advice. We hope you enjoy!
Are you in business and use marketing to grow and build relationships with nyour customers? This is for you. Long & Co attended Australia’s premier nmarketing event Mumbrella 360 last week. These are the key insights from nglobal and national thought leaders:
Have you noticed that the Gen Z’s of the world switch from one social media platform to the next at a lightning fast pace? Find out where to spend your social media budget to get the highest return non investment.
Did you hear that Facebook recently changed their algorithm (once again)? Find out what changes have nbeen made to Facebook and Instagram and how they will affect your social media presence.
We have gathered our top 10 trends in marketing in 2018 and are sharing this across a 2-part series. This is part 2 and final piece; read about our thoughts on Twitter, Instagram and the rise and rise of online shopping.