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Long & Co
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Long & Co Publication

Our favourite insights, learnings and advice. We hope you enjoy!

Long & Co Newcastle Marketing
Cat Long, Director of Long & Co speaks to Brian McGuigan
Read this article 20th January 2019

Brian McGuigan: A Story About Wine, Grit and Winning

“Sales fixes everything”. We are in Brian McGuigan’s winter garden at Hermitage Road, Pokolbin. One of the world’s leading winemakers, multi-millionaire business men, fathers and forces of nature sits across from me.

Cathrine Long speaks to Matt Jones of Four Pillars Gin. Long and Co is a Newcastle marketing company.
Read this article 6th January 2019

The Four Pillars Gin Strategy Unpicked: Part 1

He builds brands for a living and boy has he built one in the gin market. Four Pillars Gin is Australia’s fastest growing Gin brand. After just 5 years in the market, they are the number two selling gin brand after Hendrick’s.

Long & Co attends Inbound 2018
Read this article 2nd December 2018

3 Insights for Business Leaders from Inbound 2018

To stay ahead of the latest brand and marketing trends, Long & Co travelled to Boston in September to attend Inbound 2018. Here are 3 key insights we believe will be relevant to you as a business owner or leader.
Have you ever considered attending Inbound? We’ve also put together some tips to help make your trip seamless.

Doddle & Co team in New York. Long and Co Marketing Newcastle
Read this article 27th November 2018

Our 9 Favourite Business Insights from New York, Stockholm and Sydney in 2018

We’ve collected our favourite insights from New York, Sydney and Stockholm throughout 2018.

Cathrine Long, Director of Long & Co
Read this article 2nd September 2018

Fasten seatbelts for a bumpy ride

It’s been a hell of a few weeks. Looking back, the warning signs were there in May but it took us to August to fully realise them. If you’re a business owner; this one is for you.

Long & Co, Brand and Marketing
Read this article 22nd January 2018

2018 Marketing insights from Long & Co – Part 2

We have gathered our top 10 trends in marketing in 2018 and are sharing this across a 2-part series. This is part 2 and final piece; read about our thoughts on Twitter, Instagram and the rise and rise of online shopping.

Read this article 3rd January 2018

2018 Market Insights from Long & Co – Part 1

We have gathered our top 10 trends in marketing in 2018 and are sharing these across a 2-part series. Read about the rise of AI, big data and voice here.

Cathrine Long and Lauren McNeil, Long & Co
Read this article 3rd November 2017

Our 5 favourite October learnings

Wow, what month! The best laid plans and all that. We’ve had some epic fails and some great learnings. Hope these 5 insights can inspire you.

Long & Co talks to Barney Collins.
Read this article 6th August 2017

Part 2 – More Change: Mr Barney Collins, EJE

We were honoured to speak with Barney Collins, Director with EJE Architects, about the recent change in Newcastle.