Long & Co Publication

We spent some time with one of Australia’s leading transformation CEOs, Karen Lawson, to uncover what businesses need to do to adapt to today’s reality.

“Sales fixes everything”. We are in Brian McGuigan’s winter garden at Hermitage Road, Pokolbin. One of the world’s leading winemakers, multi-millionaire business men, fathers and forces of nature sits across from me.

He builds brands for a living and boy has he built one in the gin market. Four Pillars Gin is Australia’s fastest growing Gin brand. After just 5 years in the market, they are the number two selling gin brand after Hendrick’s.

To stay ahead of the latest brand and marketing trends, Long & Co travelled to Boston in September to attend Inbound 2018. Here are 3 key insights we believe will be relevant to you as a business owner or leader.
Have you ever considered attending Inbound? We’ve also put together some tips to help make your trip seamless.

We’ve collected our favourite insights from New York, Sydney and Stockholm throughout 2018.

It’s been a hell of a few weeks. Looking back, the warning signs were there in May but it took us to August to fully realise them. If you’re a business owner; this one is for you.

We have gathered our top 10 trends in marketing in 2018 and are sharing this across a 2-part series. This is part 2 and final piece; read about our thoughts on Twitter, Instagram and the rise and rise of online shopping.

We have gathered our top 10 trends in marketing in 2018 and are sharing these across a 2-part series. Read about the rise of AI, big data and voice here.

Wow, what month! The best laid plans and all that. We’ve had some epic fails and some great learnings. Hope these 5 insights can inspire you.