Created with Sketch.
Long & Co
Created with Sketch.

Long & Co Publication

Our favourite insights, learnings and advice. We hope you enjoy!

Long & Co Newcastle Marketing
Karen Lawson speaks with Long & Co, Newcastle marketing company about disruption and innovation.
Read this article 21st February 2019

Karen Lawson: Disruption is Old News

We spent some time with one of Australia’s leading transformation CEOs, Karen Lawson, to uncover what businesses need to do to adapt to today’s reality.

Neil Slater, Owner of Scratchley's talks to Long & Co Newcastle marketing firm
Read this article 4th February 2019

Losing Wasn’t an Option

We’re talking with Neil Slater, restauranteur and business leader recounting how he determined, via his own market research, whether his vision for Scratchley’s could come true. Thirty years later, and Scratchley’s is an iconic Newcastle destination for waterfront dining.

Cat Long, Director of Long & Co speaks to Brian McGuigan
Read this article 20th January 2019

Brian McGuigan: A Story About Wine, Grit and Winning

“Sales fixes everything”. We are in Brian McGuigan’s winter garden at Hermitage Road, Pokolbin. One of the world’s leading winemakers, multi-millionaire business men, fathers and forces of nature sits across from me.

Cathrine Long speaks to Matt Jones of Four Pillars Gin. Long and Co is a Newcastle marketing company.
Read this article 6th January 2019

The Four Pillars Gin Strategy Unpicked: Part 1

He builds brands for a living and boy has he built one in the gin market. Four Pillars Gin is Australia’s fastest growing Gin brand. After just 5 years in the market, they are the number two selling gin brand after Hendrick’s.

Cat Long Strategy Sessions 2018
Read this article 3rd December 2018

Sneak-Peak: Summer Strategy Series

Summer just got interesting! Be the first to access business and strategy insights with; Matt Jones, Four Pillar Gin, Karen Lawson, Tech CEO, Brian McGuigan, Founder of McGuigan Wines and more.
We hope you enjoy!

Doddle & Co team in New York. Long and Co Marketing Newcastle
Read this article 27th November 2018

Our 9 Favourite Business Insights from New York, Stockholm and Sydney in 2018

We’ve collected our favourite insights from New York, Sydney and Stockholm throughout 2018.

Long & Co Attends Mumbrella 360, 2018
Read this article 22nd June 2018

Marketing Outlook 2018-2022 & How It Will Impact Your Business

Are you in business and use marketing to grow and build relationships with nyour customers? This is for you. Long & Co attended Australia’s premier nmarketing event Mumbrella 360 last week. These are the key insights from nglobal and national thought leaders:

Mark Hughes, Surfest, Got Your Back Sista, Funda and Long & Co
Read this article 11th May 2018

It’s not what you know…

We had the privilege of spending some time with some pretty prominent nNovocastrians this month and this reconfirmed what we all kinda know – it’s nnot what you know but who you know. Here’s what happened:

Long & Co Director Cathrine Long with Alissa McCulloch. Long and Co is a Newcastle digital marketing company.
Read this article 7th August 2017

Part 3 – Tsunami of Change: HUNTERhunter

HUNTERhunter was started as a side hustle 4 years ago by Alissa McCulloch and her business partner Fiona Gray.