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Long & Co
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Long & Co Publication

Our favourite insights, learnings and advice. We hope you enjoy!

Long & Co Newcastle Marketing
Read this article 15th August 2019

Strategy for Emerging Business Peeps

Our marketing associate dives deep into our recent strategy report to deliver her top insights.

Strategy
Read this article 22nd July 2019

Giddy Up – Strategy News

Now that your new financial year has arrived, we’ve created the mother of all strategy reports to get you off and racing!

Karen Lawson speaks with Long & Co, Newcastle marketing company about disruption and innovation.
Read this article 21st February 2019

Karen Lawson, MD of Spotify: Disruption is Old News

We spent some time with one of Australia’s leading transformation CEOs, Karen Lawson, to uncover what businesses need to do to adapt to today’s reality.

Cat Long, Director of Long & Co speaks to Brian McGuigan
Read this article 20th January 2019

Brian McGuigan: A Story About Wine, Grit and Winning

“Sales fixes everything”. We are in Brian McGuigan’s winter garden at Hermitage Road, Pokolbin. One of the world’s leading winemakers, multi-millionaire business men, fathers and forces of nature sits across from me.

Cathrine Long speaks to Matt Jones of Four Pillars Gin. Long and Co is a Newcastle marketing company.
Read this article 6th January 2019

The Four Pillars Gin Strategy Unpicked: Part 1

He builds brands for a living and boy has he built one in the gin market. Four Pillars Gin is Australia’s fastest growing Gin brand. After just 5 years in the market, they are the number two selling gin brand after Hendrick’s.

Long & Co attends Inbound 2018
Read this article 2nd December 2018

3 Insights for Business Leaders from Inbound 2018

To stay ahead of the latest brand and marketing trends, Long & Co travelled to Boston in September to attend Inbound 2018. Here are 3 key insights we believe will be relevant to you as a business owner or leader.
Have you ever considered attending Inbound? We’ve also put together some tips to help make your trip seamless.

Doddle & Co team in New York. Long and Co Marketing Newcastle
Read this article 27th November 2018

Our 9 Favourite Business Insights from New York, Stockholm and Sydney in 2018

We’ve collected our favourite insights from New York, Sydney and Stockholm throughout 2018.

Cathrine Long, Director of Long & Co
Read this article 2nd September 2018

Fasten seatbelts for a bumpy ride

It’s been a hell of a few weeks. Looking back, the warning signs were there in May but it took us to August to fully realise them. If you’re a business owner; this one is for you.

Read this article 27th June 2018

The future of content marketing in a content saturated era

We know that content marketing is a non-negotiable branding tool in the modern era where consumers value advice over advertising. But recent studies have shown that a fractional 5% of branded content garners 90% of total consumer engagement.