Hello & Co
New boutique space opens in King Street, Newcastle
Human interaction, physical space and a sense of neighbourhood has never been more important than in today’s digital world.
That’s why we have anchored our new boutique space on the hill in King Street, Newcastle CBD. Long & Co has opened their doors, and we’re firmly placing the ‘& Co’ into it. This is a space for Long & Co’s brand, strategy and technology company. But it is also a platform for carefully selected “ultra-specialists”, artists and collaborators.
We’re growing up
After 3 years in business, we thought it was about time to stop squatting with friends and put our big girl pants on. We have taken over 113 King Street, partly because we need to anchor ourselves in our neighbourhood, and partly to create a physical and digital meeting place for great people.
Long & Co was established in response to a changing market. A market that is no longer constrained by who is sitting under one roof, but who has ability to bring the right people together using technology and face-to-face communication.
We found that the best talent has been escaping agencies and the corporate world to become solopreneurs or work in niche teams. Our role is bringing these people together to solve business problems for our clients. We did not see that model available in Newcastle, so we built it. Our beautiful new office adds the physical space for these problems to be solved more effectively.
Birds of a feather..
The ultra-specialists in the ‘& Co’ space currently includes the boutique wine and food PR firm, House of Airlie alongside a few regular ring-ins such as Melbourne creative and techno-whiz, Keo Match and local gunslinging lawyer, Emilia Cardillo of Cardillo Law.
Stephanie Airlie-Noe, Director of House of Airlie PR and her new venture, Tour, is excited: ‘Cat’s approach really makes sense to me,’ Stephanie said. ‘It’s closely aligned with the expertise House of Airlie brings to clients, because, like Cat, we are always riding the wave of “What’s next? What can we do that’s new and fresh?”.
‘It’s a great fit for us.’
Our next & Co’er?
‘& Co’ are currently looking for two additional ultra-specialists to become part of the resident team. We are currently taking expressions of interest and are interested in people who are the right fit for the space.
We are also using the space to connect with our community. We’re showcasing the work of artists, makers and creators here and a percentage of anything we sell here will go to our current charity partner, Dress for Success.
About Long & Co
Long & Co is a small brand and digital alternative to a big agency. We offer everything an agency does, without the overhead. We have a network of talent across Sydney, Newcastle and Byron Bay. At Long & Co, we think and we do.
Looking to get your brand, strategy or technology done right? Get In Touch With Long & Co