The Psychology of Colour with Kate Carter
Why did Long & Co partner with a Melbourne retailer on the launch of their new space, & Co? Thanks to the rise of e-commerce and all things digital, we’re no longer restricted by geographical boundaries to connect with like minded people. Whether that be to shop (hello Cotton & Hide), work (hello Long & Co) or play. With that in mind, sit back and enjoy our conversation with the lovely Kate.
You’ll never be out of style when you love what’s in your room
How do you take your coffee?
An Almond latte no sugar, I’m trying to have less carbs at the moment.
What’s the first thing you do in the morning?
I check the kids are up, get them moving, make their school lunches. I have four kids, so I drag the older two out of bed, and make sure the little ones are doing the right jobs to get them out the door on time.
What was the last app you used?
Plann – an Instagram scheduler app.
How would you describe yourself in 5 words?
I would say I’m tenacious, persistent, hard-working, caring and loyal.
Have you at found times your journey as a business owner lonely?
I’m surrounded by people that I can share ideas with and having been in business for a number of years prior to Cotton & Hide, I have experience that I bring to this new concept. I also still work as a psychologist a few days a week so that really breaks things up and keeps me busy. So, I guess the long answer to that question is no.
How did you get to where you are?
My husband and I started working closely with the industry when we were flipping houses and styling properties, which is how the concept of Cotton and Hide evolved. Being a psychologist, I love the way that colours evoke emotion. I love that feeling of walking into a room that you’ve designed, with colours you find inspiring and motivating, and then building on this with some key pieces that you’ve accumulated from your travels, or a treasured family heirloom.
Where do you see your industry headed in the future?
Like all retail, I think the future of furniture is heading online. E-commerce is such a growing trend, but there will always be those people who like to touch and feel products before making a purchase. Most good furniture retailers will send swatches so you’re able to get an idea of colours and textures before making a purchase. I think e-commerce provides a fabulous tool for busy people. It’s the perfect platform to find a product you love while improving your capacity to hunt around.
About Long & Co
Long & Co is a small brand and marketing alternative to a big agency. We offer everything an agency does, without the overhead. We have a network of talent across Sydney, Newcastle and Byron Bay. At Long & Co, we think and we do.
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