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Long & Co
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Long & Co Publication

Our favourite insights, learnings and advice. We hope you enjoy!

Long & Co Newcastle Marketing
Read this article 2nd September 2019

Return on Investment

If there is one topic that always comes up around the boardroom table, it’s return on investment (ROI). Naturally so. Most people want more certainty around the profit (return) they make on a business investment.

Read this article 15th August 2019

Strategy for Emerging Business Peeps

Our marketing associate dives deep into our recent strategy report to deliver her top insights.

Strategy
Read this article 22nd July 2019

Giddy Up – Strategy News

Now that your new financial year has arrived, we’ve created the mother of all strategy reports to get you off and racing!

Read this article 16th June 2019

Character Versus Clarity

Recently, I was invited by the University of Newcastle to give a lecture on leadership. And that made me stop and wonder: Am I a leader?

Growth strategy
Read this article 6th May 2019

How to win customers

It was so much fun, and a huge privilege, to speak at a recent event for business leaders in the Hunter Valley.

To share the stage with global winemaker, Brian McGuigan and Westpac, was an honour.

Check out some of what we talked about below.

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Long & Co talks Marketing trends in Newcastle in 2019.
Read this article 23rd March 2019

Are you 2019 ready?

4 actions to set your business up for success based on 2019’s marketing trends. We hope they help you get 2019 ready!

Karen Lawson speaks with Long & Co, Newcastle marketing company about disruption and innovation.
Read this article 21st February 2019

Karen Lawson, MD of Spotify: Disruption is Old News

We spent some time with one of Australia’s leading transformation CEOs, Karen Lawson, to uncover what businesses need to do to adapt to today’s reality.

Neil Slater, Owner of Scratchley's talks to Long & Co Newcastle marketing firm
Read this article 4th February 2019

Losing Wasn’t an Option

We’re talking with Neil Slater, restauranteur and business leader recounting how he determined, via his own market research, whether his vision for Scratchley’s could come true. Thirty years later, and Scratchley’s is an iconic Newcastle destination for waterfront dining.

Cat Long, Director of Long & Co speaks to Brian McGuigan
Read this article 20th January 2019

Brian McGuigan: A Story About Wine, Grit and Winning

“Sales fixes everything”. We are in Brian McGuigan’s winter garden at Hermitage Road, Pokolbin. One of the world’s leading winemakers, multi-millionaire business men, fathers and forces of nature sits across from me.