http://www.longandco.com.au/blog daily 0.75 2018-02-22 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58246265197aea06e0bc332c/1478779494769/Long-%26-Co-Banners-Blog.jpg Blog http://www.longandco.com.au/blog/2016/10/6/work-with-us monthly 0.5 2016-11-13 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/580704642994cac220a31a86/1476854896317/ Blog - Join Long & Co! http://www.longandco.com.au/blog/2016/10/28/the-first-blog-post monthly 0.5 2016-11-13 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/581bf21ed2b857cd8300a7b6/1478226577420/ Blog - Welcome to Long & Co. First day at Long & Co at kitchen bench. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/581bf07af5e2313796fe9e49/1478226610815/Office+Signage Blog - Welcome to Long & Co. New office at 7/20 Watt Street, Newcastle https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/581bee059f74566a7101dfe6/1478226243945/Our+home+at+Kampen Blog - Welcome to Long & Co. Our home at Kampen in Oslo. 3 families in one house. http://www.longandco.com.au/blog/2016/11/13/what-is-brand monthly 0.5 2016-11-13 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5827f3bd414fb518a2ae680b/1479013882426/Coffee+at+Long+%26+Co+HQ Blog - What is a brand? Lets pause and smell the coffee https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5827fdd7ebbd1ad7f3392317/1479015962855/Cathrine+Long Blog - What is a brand? CATHRINE Long, Director of long & co. http://www.longandco.com.au/blog/kyleloades monthly 0.5 2017-03-16 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58476938be6594c60dfb3357/1481075439495/Kyle+Loades+and+Cathrine+Long+over+coffee. Blog - Kyle Loades, The Innovator Kyle Loades with Cathrine Long discussing start-ups https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/584773cb197aeadd86ed6f52/1481077768173/Cathrine+Long%2C+Director+Long+%26+Co Blog - Kyle Loades, The Innovator Cathrine Long, Director of Long & Co. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58476dbae4fcb5c6617eb04c/1481076213888/NRMA+Chairman%2C+Kyle+Loades Blog - Kyle Loades, The Innovator the chairman who took his Board to the Silicon Valley. Photo by Alberto Gobbato http://www.longandco.com.au/blog/2017/1/14/marketing/strategy/and/summer/days monthly 0.5 2017-02-02 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/587ab2fee6f2e1f8d7937f75/1484436257249/Field+of+Daisies.+Photo+via+%40helloemilie Blog - Marketing strategy and summer days Field of Daisies. 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Photo via @helloemilie http://www.longandco.com.au/blog/2017/2/4/why-alibabas-gift-to-newcastle-uni-is-about-branding monthly 0.5 2017-03-16 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5895099e8419c22d5f0da910/1486162399653/ Blog - Why Alibaba's gift to Newcastle Uni is about branding Cathrine Long, Director of Long & Co https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5894ff11ebbd1aba555b6bf3/1486159775610/ Blog - Why Alibaba's gift to Newcastle Uni is about branding Newcastle Uni campus. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5894fd99bf629afdb72a3416/1486159267395/Alibaba Blog - Why Alibaba's gift to Newcastle Uni is about branding Alibaba, one of the worlds largest e-commerce businesses. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589501122994caa83f4ad334/1486160192086/Newcastle+Beach Blog - Why Alibaba's gift to Newcastle Uni is about branding Newcastle Beach. Photo by Long & Co https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5894fd08d2b857fb41434cea/1486159135781/Ma+and+Morely Blog - Why Alibaba's gift to Newcastle Uni is about branding Jack Ma and David Morely, son of Ken Morely. Photo from AFR. http://www.longandco.com.au/blog/2017/2/8/board-games monthly 0.5 2017-02-12 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589a71ac6a4963ad40f20ca4/1486516715116/Cathrine+Long Blog - Board games Cathrine Long, Director Long & Co https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589ff091db29d6b160fece4a/1486877257990/Sam+M.+Williams Blog - Board games Insights from a Board Director. Photo Sophie Tyler Photography. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589a70e1e3df28f7ed5afe1d/1486516584983/Sam+M+Williams Blog - Board games Sam Martin Williams, GM, FAICD https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589a70222e69cf66eedd3b0f/1486516404529/Sam+M+Williams%2C+with+Taj+and+Zeus Blog - Board games Sam with son, Taj and family dog Zeus. Photo by Sophie Tyler Photography. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589a6eecbebafb65282c48eb/1486516187351/Sam+Martin+Williams+with+Cathrine+Long Blog - Board games Sam Martin Williams talks with Cathrine Long. Photo by Sophie Tyler Photography. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589a6d8386e6c034c4ae3714/1486515683894/Sam+Martin+Williams%2C+GM+HVCCC Blog - Board games Sam Martin Williams, GM of HVCCC. Photo by Sophie Tyler Photography. http://www.longandco.com.au/blog/2017/2/11/e29nxq9n1qwzu9jvxrvtf3j8smdw2z monthly 0.5 2017-02-12 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589e7343be6594dd28a27107/1486779362571/Sam+with+son+Taj Blog - A Board Life Sam with son Taj. Adored and adorable. Photo by Sophie Tyler Photography. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589e720ed1758ebeb9e40557/1486778961952/Sam+M.+Williams+talks+with+Cathrine+Long Blog - A Board Life Sam Martin Williams talks with Cathrine Long. Photo by Sophie Tyler Photography. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589e7b2ad1758ebeb9e45f1b/1486781274178/Cathrine+Long Blog - A Board Life Cathrine Long, Director of Long & Co https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/589e72bd29687f7c5416b624/1486779160906/Sam+Martin+Williams Blog - A Board Life Sam Martin Williams. 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Photo by Sophie Tyler Photography. http://www.longandco.com.au/blog/2017/3/16/how-much-to-spend-on-advertising monthly 0.5 2017-03-20 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58cf11026b8f5b67ee61a33d/1489965327994/ Blog - How much to spend on advertising http://www.longandco.com.au/blog/2017/3/20/how-much-to-spend-on-marketing monthly 0.5 2017-03-20 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58cf18571e5b6cbf45ff4240/1489967204079/ Blog - Marketing ROI - how to work it out https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58cf18bb03596ed4bfa035ca/1489967300392/Long+%26+Co Blog - Marketing ROI - how to work it out http://www.longandco.com.au/blog/2017/4/10/a-strategy-session-with-nib-ceo-mark-fitzgibbon monthly 0.5 2017-04-10 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58ead35586e6c0b3d22eeac2/1491784548218/Artificial+Intelligence Blog - A strategy session with nib CEO Mark Fitzgibbon Artificial Intelligence (AI) is the future https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58ead4699de4bb8d1ffb2067/1491784931463/Cathrine+Long%2C+Director+of+Long+%26+Co Blog - A strategy session with nib CEO Mark Fitzgibbon Cathrine Long, Director of Long & Co https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58ead10ad2b8576a9d980a15/1491783963787/Mark+Fitzgibbon+talks+to+Long+%26+Co Blog - A strategy session with nib CEO Mark Fitzgibbon nib CEO Mark Fitzgibbon with Long & Co Director, Cathrine Long. 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Photo by Alberto Gobbato. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58ead2a5440243b38512fe4b/1491784399537/Long+%26+Co Blog - A strategy session with nib CEO Mark Fitzgibbon https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/58ead3e046c3c45cf0ab126b/1491784686779/nib+Health+Funds Blog - A strategy session with nib CEO Mark Fitzgibbon A strategy session at nib Health Funds http://www.longandco.com.au/blog/2017/6/18/the-fundraising-gala-ball-are-they-still-relevant monthly 0.5 2017-07-04 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59460a93ccf210058d30d3cd/1497762463787/Mr+Hilton+Grugeon Blog - The Fundraising Ball - is it still relevant? A selfie with Mr Hilton Grugeon, Member of the Order of Australia (AM), supporter of HMRI and business man with an opinion on a changing Newcastle. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/594641fbcd0f681e7ee39273/1497776747821/Destiny Blog - The Fundraising Ball - is it still relevant? Destiny; the 2017 HMRI Ball theme celebrating Newcastle https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5945fe4459cc6802571ed628/1497759321799/Destiny+Ball%2C+Newcastle+Town+Hall Blog - The Fundraising Ball - is it still relevant? Getting ready to have a ball at Newcastle Town Hall. Photo @hmri. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/594604d44c8b03095f5ef263/1497761083305/Destiny%2C+a+sculpture+by+Julie+Squires.+Photo+%40theherald.com.au Blog - The Fundraising Ball - is it still relevant? Destiny, a sculpture by Julie Squires. Photo @theherald.com.au http://www.longandco.com.au/blog/2017/7/16/a-few-people-told-me-i-couldnt-do-it monthly 0.5 2017-07-16 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/596ac1c5197aea69ddc8e9cc/1500168653882/Growth Blog - A few people told me I couldn't do it https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/596ac2a8914e6bd0dedeee6a/1500168888061/Long+%26+Co Blog - A few people told me I couldn't do it https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/596ac0ea20099e88ccbe6612/1500168442464/Long+%26+Co. 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Blog - Some people said I couldn't do it http://www.longandco.com.au/blog/2017/7/28/the-change-in-newcastle monthly 0.5 2017-08-03 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d6db16a4963f14f6a0edb/1501392374777/Hunt+%26+Gather+Markets.+Photo+%40awol Blog - The Change in Newcastle The popular Hunt & Gather markets. Photo @awolaus https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d682ef7e0ab110dae4115/1501390918299/Anzac+Walk%2C+Bar+Beach+in+Newcastle Blog - The Change in Newcastle Anzac Walk in Newcastle. Photo @visitnewcastle.com.au https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d6fa0f14aa1fbe79197a2/1501392842319/Mr+Hilton+Grugeon Blog - The Change in Newcastle Long & Co speaks with Mr Hilton Grugeon in the blog update released Friday 5pm. Photo @alexandermcintyre https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d6a50be6594cef6a55ffe/1501391474861/Old+Newcastle+by+Marcus+Westbury Blog - The Change in Newcastle Old Newcastle, perfectly captured by Renew Newcastle's Marcus Westbury http://www.longandco.com.au/blog/2017/7/28/the-change-part-one-mr-hilton-grugeon monthly 0.5 2017-12-27 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d6460f9a61e963da035b7/1501389935217/Selfie+with+Mr+Grugeon Blog - Part 1 - The Change: Mr Hilton Grugeon A selfie at a charity event with Mr Hilton Grugeon and Long & Co's Cathrine Long https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d64a1b3db2bde61d9d5ae/1501390030717/Honeysuckle%2C+Newcastle Blog - Part 1 - The Change: Mr Hilton Grugeon Honeysuckle looking towards Nobbys in Newcastle https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d60bae45a7c9f617ac898/1501389074001/An+Oil+Portrait Blog - Part 1 - The Change: Mr Hilton Grugeon A portrait of Mr Hilton Grugeon. Photo @longandco iPhone https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d63ddbebafb1713fd1abb/1501389807511/NeW+Space%2C+University+of+Newcastle Blog - Part 1 - The Change: Mr Hilton Grugeon NeW Space, our new university campus in Newcastle CBD. Photography by the University of Newcastle https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d5d69be6594cef6a502f9/1501388246264/Mr+Hilton+Grugeon Blog - Part 1 - The Change: Mr Hilton Grugeon Hilton Grugeon, AM, Director and friend of former PM John Howard. Photo by Alexander McIntyre https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d61d5b3db2bde61d9c1db/1501389313038/An+fun+conversation+with+Mr+Grugeon Blog - Part 1 - The Change: Mr Hilton Grugeon Mr Grugeon making an impression on Long & Co. Photo by Alexander McIntyre http://www.longandco.com.au/blog/2017/7/28/more-change-part-two-mr-barney-collins-eje monthly 0.5 2017-12-27 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d4e52f5e23107dc13c3a6/1501384331277/Cathrine+Long%2C+Director+of+Long+%26+Co Blog - Part 2 - More Change: Mr Barney Collins, EJE Cathrine Long, Director of Long & Co. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d4a7ee4fcb5137f8ec347/1501383341183/Mr+Barney+Collins%2C+EJE Blog - Part 2 - More Change: Mr Barney Collins, EJE Mr Barney Collins, EJE Architects. Photo by Alexander McIntyre https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d4bae3e00bed8e5d3e29d/1501383639864/NeW+Space%2C+University+of+Newcastle Blog - Part 2 - More Change: Mr Barney Collins, EJE NeW Space, our new city campus university building. Photo by University of Newcastle. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d5ba9bebafb1713fce04f/1501387908990/Newcastle%2C+NSW Blog - Part 2 - More Change: Mr Barney Collins, EJE Merewether Beach in Newcastle, NSW. Photo @longandco https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597d4d81bebafb1713fc6daa/1501384147786/Barney+Collins Blog - Part 2 - More Change: Mr Barney Collins, EJE Architect and Director of EJE, Mr Barney Collins. Photo by Alexander McIntyre http://www.longandco.com.au/blog/2017/7/28/a-tsunami-of-change-part-three-ms-alissa-mcculloch monthly 0.5 2017-08-07 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597b007ce45a7c1cf8fb147c/1501233327317/Alissa+McCulloch+over+coffee Blog - Part 3 - Tsunami of Change: HUNTERhunter Alissa McCulloch, co-founder of HUNTERhunter speaks with Long & Co. Photo @littlerubyvisual https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597ae24bebbd1a40ad895a90/1501225671593/HUNTERhunter+Instafeed Blog - Part 3 - Tsunami of Change: HUNTERhunter https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/597af962440243827c51d8d8/1501231476304/HUNTERhunter+duo+Alissa+and+Fiona Blog - Part 3 - Tsunami of Change: HUNTERhunter Fiona (left) and Alissa (right) founded HUNTERhunter 4 years ago. Photo @hunterhunterau http://www.longandco.com.au/blog/2017/8/13/the-long-co-october-in-review monthly 0.5 2017-11-03 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59fbd7ef0846654023467970/1509677048753/Collective+Hub Blog - Our 5 favourite October learnings https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/598f897359cc681bb444e93e/1502579064965/Apple Blog - Our 5 favourite October learnings https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59fbb99324a69406b7a16af7/1509669290579/Trust+-+Marketing+Partner Blog - Our 5 favourite October learnings Trust + clarity = marketing partnership https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59fbd8a1f9619ab843b82b60/1509677369335/Long+%26+Co+Director%2C+Cathrine+Long Blog - Our 5 favourite October learnings Long & co Director, Cathrine Long https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59fbbd178165f5e83ce240fa/1509670190097/Branding+important%2C+business+more+so Blog - Our 5 favourite October learnings Volvo owns 'safe' - a proposition that impacts their product, not just their brand image. https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59fbd47bec212defc901cc0f/1509676167227/Marketing+learnings+at+Long+%26+Co Blog - Our 5 favourite October learnings Learning from mistakes... and just learning http://www.longandco.com.au/blog/2017/8/15/long-co-values-creating-a-culture-of-why monthly 0.5 2017-08-23 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/599533d637c581af1f6788f6/1502950380515/ Blog - Long & Co Values, Creating a Culture of Why https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/599536a2197aeacbe051d555/1502951091606/ Blog - Long & Co Values, Creating a Culture of Why http://www.longandco.com.au/blog/2017/8/17/long-co-a-company-of-value monthly 0.5 2017-08-23 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/599544b415d5db786f0cafd7/1502954686338/ Blog - Long & Co, a Company of Value https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/599544e715d5db786f0cb17c/1502954737416/ Blog - Long & Co, a Company of Value https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/5995444fbebafbb30950b2db/1502954586029/ Blog - Long & Co, a Company of Value http://www.longandco.com.au/blog/2017/8/31/3-insights-from-this-week monthly 0.5 2017-08-31 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59a78d324c0dbf3e35518106/1504152948579/Content+Long+%26+Co Blog - Friday Insights https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59a7b282b8a79b3789f039be/1504162468017/Chobani Blog - Friday Insights http://www.longandco.com.au/blog/2017/9/12/marketing-generalist-of-specialist-what-is-better-for-your-business monthly 0.5 2017-09-14 https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59b9ce08197aea401323c290/1505349132169/Long+%26+Co+Customer+Journey.jpeg Blog - Marketing generalist or specialist - which is better for your business https://static1.squarespace.com/static/57f5c56c440243a162877cbd/t/59b89026a8b2b0e31fcef991/1505267795120/Knives.png Blog - Marketing generalist or specialist - which is better for your business Choosing the right tool. 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