We all know the world is changing, winning attention in this fast-paced digital era requires skill. But has humanity only just nudged the tip of the iceberg when it comes to technological change?Read More
Are you in business and use marketing to grow and build relationships with your customers? This is for you. Long & Co attended Australia's premier marketing event Mumbrella 360 last week. These are the key insights from global and national thought leaders:Read More
It feels like my brain is brimming with more intellect than I have ever had. I’ll be honest, I never thought I would learn so much in a couple of weeks, but I feel during my internship with Long & Co, I have grown not just in knowledge but as a person.Read More
We had the privilege of spending some time with some pretty prominent Novocastrians this month and this reconfirmed what we all kinda know - it's not what you know but who you know. Here's what happened:Read More
Imagine the first thing you would expect to learn on a Marketing Internship. Now, whatever you had in mind- scrap it. My first day of a two-week internship with boutique Marketing Partner, Long & Co has taught me to leave my expectations at the door.Read More
The end of 2017 was filled with angst for many Australian retailers as rumours spread about the impending launch of Amazon Australia.
While there is more havoc to come, these 4 tips will Amazon-proof your business. Read on to set yourself up for 2018/19.Read More
We have gathered our top 10 trends in marketing in 2018 and are sharing this across a 2-part series
This is part 2 and final piece - read about our thoughts on Twitter, Instagram and the rise and rise of online shopping.Read More
If you told me that I’d be fortunate enough to have found an amazing colleague, scaled the business and be surrounded by talented people every day – I’d have thought there was nothing more I could ask leading into a new year.
Equally, if you’d told me I’d be working most weekends, constantly challenged by putting in place the right systems and processes, having been through two failed recruitment processes and eaten A LOT of humble pie – I’d conceit the year has been a test to resilience and character.Read More
You might have seen on Long & Co social this week we are building a new category in the market. We are calling this new category your marketing partner. If you design a new category, and not just a new company or a new product - you can become its category king (think UBER, Amazon, Facebook). No small ambition, but we know there's truth to it.Read More
In a few meetings lately we have heard ourselves clarify that we are marketing generalists. Not digital. Not social. Just marketing. Plain Jane or Sassy Susan? Find out whether a generalist of a specialist is right for your business.Read More
When reading over my letter of employment for my new role at Long & Co, I was very intrigued by one of the company values, “Be remarkable: Know ‘why’ you are doing it”.It was the emphasis on the ‘why’ that resonated with me. After my first two weeks at Long & Co, I have truly learnt the importance of starting with ‘why’.Read More
The decision to hire Long & Co’s first employee was one that inspired excitement but also trepidation as I realised that before I looked externally for my hire, I had to do a thorough internal review. It was an important time to confirm and strengthen the Long & Co purpose and company values to ensure that I could attract a person who sees the world like I do. Sound like a dictatorship? Read on.Read More
HUNTERhunter was started as a side hustle 4 years ago by Alissa McCulloch and her business partner Fiona Gray. The venture was initially borne out of frustration, and later filling an apparent gap in the market. In their view, their city was not being portrayed in a way that was true or in many ways desirable. As it turns out, the market agreed.Read More